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Acceptable Use Policy

Last updated: February 2026

1. Purpose

This Acceptable Use Policy ("AUP") defines the rules for using the PostCare platform. PostCare is designed exclusively for sending aftercare messages to clients who had a session at your studio. By using PostCare, you agree to comply with this policy.

2. Client Consent Requirements

Before enrolling any client in an aftercare messaging sequence, you must:

  • Obtain explicit, informed consent from the client to receive WhatsApp messages
  • Clearly explain what messages they will receive and how often
  • Inform clients they can opt out at any time by replying STOP
  • Keep records of client consent for compliance purposes

3. Prohibited Uses

The following uses of PostCare are strictly prohibited:

  • Sending unsolicited messages or spam to people who have not consented
  • Using aftercare sequences for promotional or marketing purposes unrelated to the session follow-up
  • Sending threatening, abusive, or harassing content
  • Using the platform for any illegal purpose or to facilitate illegal activities
  • Sending misleading health information or impersonating authorities
  • Sharing client data with unauthorized third parties through the messaging system

4. WhatsApp Business Policy Compliance

PostCare uses Twilio's WhatsApp Business API. All users must comply with:

  • Meta's WhatsApp Business Policy (https://www.whatsapp.com/legal/business-policy)
  • Meta's Commerce Policy (https://www.whatsapp.com/legal/commerce-policy)
  • Messages must be relevant to the aftercare of the session performed
  • You must respond to client replies and concerns in a timely manner

5. Message Content Standards

All messages sent through PostCare must:

  • Be directly related to the aftercare of sessions performed at your studio
  • Not contain diagnoses — PostCare is a follow-up tool, not a health service
  • Include clear identification of your studio as the sender

6. Scope & WhatsApp compliance

PostCare is strictly an aftercare follow-up tool. When using PostCare, you acknowledge that:

  • PostCare does not provide consultations, diagnosis or health information services
  • All aftercare instructions are written by the studio — PostCare only delivers them
  • Automatic replies only use the studio's own FAQ and redirect to the studio — they never diagnose or prescribe
  • You must obtain explicit client consent before sending aftercare messages
  • Clients must be informed they can opt out at any time (reply STOP or contact the studio)
  • For serious symptoms, clients must be directed to a professional or emergency services directly

7. Enforcement

Violation of this Acceptable Use Policy may result in temporary suspension or permanent termination of your PostCare account. We reserve the right to investigate potential violations and take appropriate action, including reporting illegal activities to law enforcement authorities.

8. Contact

If you have questions about this policy or want to report a violation, contact us at contact@postcare.net.