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Aftercare, healing and reviews, for tattoo studios and permanent makeup (PMU) artists

Why You Should Digitize Your Tattoo Aftercare Card

The printed aftercare card is lost within 24 hours. Here is why tattoo studios and PMU artists are replacing paper with timed WhatsApp aftercare messages, and what changes for healing, touch-ups and reviews.

Mar 17, 202615 min read

Studio life

What Is Aftercare? The Complete Guide for Tattoo Studios and PMU Artists

Aftercare is everything that happens between the end of a session and a fully healed tattoo or PMU result. Learn what it covers, the healing phases your clients go through, what good aftercare contains and how to run it in your studio.

Mar 5, 202614 min read

Studio life

PostCare vs Manual Follow-Up: What DM Aftercare Really Costs a Tattoo Studio

An honest comparison between automated aftercare with PostCare and doing tattoo or PMU follow-up by hand over Instagram DM or WhatsApp. Studio-sized numbers on time, forgotten review asks and touch-ups that never get booked.

Feb 28, 202612 min read

Studio life

How to Stop Answering the Same Aftercare Questions 10 Times a Day

Tattoo and PMU artists spend hours a week replying to the same aftercare DMs: itching, peeling, dark brows, gym, swimming. Here is how to answer them before they are asked.

Feb 28, 20267 min read

Studio life

Independent Artist? Why Aftercare and Reviews Matter Even More When You Work Alone

Solo tattoo artists and PMU artists working from a private studio, a rented booth or guest spots have no front desk and no safety net. Here is why automatic aftercare and Google reviews matter more for you than for a big studio.

Feb 27, 202612 min read

Studio life

How to Get More Google Reviews for Your Tattoo Studio (and PMU Studio)

Why asking at day 30 beats asking at checkout, WhatsApp templates that actually get tattoo and PMU clients to leave a Google review, how to answer a bad review about healing, and how to automate the ask.

Feb 24, 202614 min read

PMU

Microblading Aftercare: The Complete Guide for PMU Artists

Day-by-day microblading aftercare for PMU artists: what your client must do, what to tell her when the brows look too dark or disappear, and when to book the touch-up.

Feb 22, 202613 min read

Tattoo

Tattoo Aftercare: The Complete Guide for Artists and Clients

Complete tattoo aftercare guide with day-by-day instructions, what to avoid, signs of infection and when to book the touch-up. Written for tattoo artists to share with their clients.

Feb 22, 202612 min read

Studio life

WhatsApp vs Email vs SMS for Tattoo Aftercare: Which Channel Actually Works?

Compare WhatsApp, email, SMS and Instagram DM for tattoo and PMU aftercare messages. Open rates, cost per message, photos, and what clients actually read.

Feb 22, 202613 min read

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